Quarl AIM 2022 Review
Composition/Structure (0-10), Production (0-10), Emotion (0-10), Relevance to Artwork (0-10)
Kalviter, Navigatah: 10,10,3,10 (33/40)
Holy conceptual masterclass Batman, great work tying that industrial futuro marketing vibe into the music. Undeniable relevance to the artwork. That concept intro was amazing. Great dynamic drum loops and samples. Very creative musicality, those chords are playful but haunting, spooky-silly. The delivery on the hook was very inspired, kind of had a "Fred Durst" level of energy. Focusing on the melodic play in the anthem/hook, I think it can be illustrated that the vocal part throughout the majority of the track suffers from monotonality. You might have preferences and reasons for sticking to a single tone and energy level but I like to look for human elements in music and that robotic delivery was a little off putting. Design in visual arts is meant to appeal to your human taste. Good visual design draws you in, attracts you, lulls you into a sense that you need to buy something. The art you chose is very sterile and direct, but also colorful and appealing. The music is a little off putting and uncomfortable in comparison which might not inspire me to buy this car. From a marketing point of view, I might not want a vocal hip hop ballad to sell this kind of car. The backtrack itself is perfect but a more soulful delivery of those hip-hop licks would have seen much higher scores on "emotion." I'd love to know what the other judges thought but I'll point out that I tend to hyper-fixate on things as if they were my own creations. I want you to be really proud of this work but I also want to take a moment to point to rappers like Childish Gambino and Kendrick Lamar. Many rappers push their vocal skills and techniques to match the energy of the music they work with.
A great resource I came across years ago is a video called "Level Up Your Singing With Courtney Swain":
https://www.youtube.com/watch?v=Tah5q89iNcg
She's a favorite of mine, studied at the "prestigious" Berkeley College Of Music in Boston. In the video she describes how she explores her voice as an instrument and is always improving her techniques. She mentions a few techniques and experimentations that helped boost her to new levels of skill and vocal sensitivity. Her insights are incredibly helpful to any vocalist that wants to sing soulful masterclass tones and textures. If you could learn to put as much inventive creativity into your voice as you did the backtrack, you'd have an incredibly professional sound. This is great work Kalviter, don't let my feedback kill any of your dreams. I'm a hater, but I'm also a lover. You made something very special and memorable. Have a wonderful day K :3